Your loyal growth companion — ideas and help, grounded in your real numbers and the plan in marketing/growth/.
🌱
Dobby
Right here with you. Ask what to focus on, how to bring in more growers, or where you stand against the $100k goal — I'll always point you at the one next thing worth doing.
Overview
Seededly at a glance · live metrics
Your numbers
🌱 Founder Cohorts
Revenue, margins, cost-to-serve, retention and projections live in 💰 Profit & Economics.
Profit & Economics
Your real P&L — revenue, cost-to-serve, margins, retention, and where it's heading. Everything is computed from live data; metrics that need data you don't have yet show an honest empty state.
Headline
Revenue by tier
Movement
Cost to serve
Gross margin by tier
Net & runway
MRR trend
Cohort retention (signups still on a paid tier today)
Drill-downs
Projection & runway simulator
Drag the levers to see what promotion does to paid subscribers & revenue. Projections are estimates from the 0→10k growth model, anchored to your live numbers today.
Promotion levers
Content velocity vs. part-time. 2.5 ≈ full-time, 4+ ≈ team / paid ads.
Freemium median ~2%. Self-select page + activation lift this.
Higher = more Planner/Homestead in the mix.
Paid acquisition. Buys signups on top of organic.
What one free signup costs you on ads.
Extra signups each user refers. A reward lifts this.
Projected revenue at this intensity
Time to milestones
Ad economics
🎯 Goal seek — what would it take?
Projection (next 4 years)
If you promote (this scenario)Part-time baselineMilestone
Reality check: 10,000 paid sits under ~330k free signups, and $250K ARR is a year-3 number even full-time — at part-time it's ~$25K in 2 years, ~$63K full-time. Promotion mostly changes how fast, not whether. Tune the model in marketing/Seededly-Growth-Model.xlsx.
Assumptions
Customers
Who's joining, what they use, and what they've bought
Recent signups
Where signups come from
Recent purchases
Feature usage (last 30 days)
Hearth memory (what Hearth remembers, per account)
Codes & Affiliates
Gift subscription codes and run your referral program
Subscription codes
Generate a subscription code
Creates a redeemable code that grants a paid tier. Leave “Custom code” blank to auto-generate one.
Affiliates
Add an affiliate
Creates a referral code that grants the customer a perk and tracks conversions + commission owed. Leave “Custom code” blank to auto-generate.
Email
Your business inbox, sent mail, and customer broadcasts
New email
Send a broadcast
Documents
Contracts, brand assets, spreadsheets — anything you need on hand
Upload a document
Stored privately (500 MB max each). Pick several at once to upload them together.
